129770904386875000_101You are here: Home > Home > more news source: date: March 23, 12 author: He Hualing Cao Yi yun size: large medium small "flying" refers to the dancing man, Chinese jinjiu bottles of traditional culture can be described as the first of the most successful premium wine---Mao, Mao-pricesContinuous rise, of which 53 ft a bottle of maotai ex-factory price of only $ 619, and retail prices exceeded 2000 Yuan, spreads for about $ 1400. Mao had even issued to a dealer "limit orders", but the reality is as limited as possible go up. At present, the Mao-prices rise all the way on the one hand; on the other hand in the distribution system, Mao is no longer increasing dealers, but the plotDevelopment of direct store, around the ecological wealth of this bottle of expensive wine is changing.
Chengdu business daily interviewed by reporter during the two-week investigation, gradually open this market for you wine interest of ecological---if the past 5 years of flying movements of the ex-factory prices and retail prices of moutai into two lines, you will find them just as jaws of crocodile opening. FlyMao-ex-factory price is $ 619, retail price $ 1099, but market prices generally higher than $ 1600, and differs from the ex-factory price of close to $ 1000. Mao-why can sell so expensive?
Price between ex-factory prices and huge profits went where? While most consumers of maotai prices gained both curious and complaining all the way, but dealers to ChengduNewspaper reporters
diablo 3 gold, special production technology of maotai liquor, usually takes 5 years to the factory, sources of tension, Wu Yi XI Wei GUI, and as a high-end consumer goods, 53 ft moutai consumer prices are usually less sensitive, so higher prices, is still very popular, sales of maotai is very profitable. "Moutai can be called ' shopkeeper ', sit and you can collect the money, do notWorried the market, get maotai liquor will make money. "One end in liquor-making enterprises in Chengdu said, head of marketing, maotai is now a mature brand, people's consumption of it, has been out of the wine itself," is the brand of the drink, is the face. "According to his analysis, high-end liquor maotai and wuliangye monopoly in the market, while at the same time, maotai and wuliangye is not competing, priceVery small effects on competition, maotai is maotai-flavor, and wuliangye be aromatic, drinking high end liquors and wine tastes of loyalty is very high. Other people in the industry said, Mao-excessive prices, although factors such as market demand, jam-quality is recognised, but there are also some disregard for the repeated injunctions of moutai company, "practical ways of moutai as the rapid accumulation of capital, Copy single receipts, a lading on the blink of an eye you can sell hundreds of thousands of dollars, millions of dollars.
"In addition, there are many investors intended to buy storage, increase. Field investigation shopping supermarket "limited" Prof Itoh of the Chengdu business daily, this reporter recently in chunxi road, Isetan Department store supermarket, flying moutai list price $ 2,180,Promotions, sales quota for each queuing customer a bottle, sold up to 6 bottles a day, no more stock. Another business promotions, customers need to pay the deposit, they transfer goods before getting.
Compared to shopping malls, stores, tobacco Hotel fly in Mao-the price is relatively cheap. A smoke in the jianghan Road Hotel, flying moutai list price $ 1700. Responsible personMr Wong said, buy, lowest cost 1400 dollars a bottle. He claims to be, and insiders have in maotai plant relationships
swtor credits, "we purchase directly from the manufacturer. "Low price, he said was mainly due to the withdrawal of funds. Last year more than 90 pieces (12 bottles/CTN), has sold more than 20 pieces, there are more than 70 pieces, otherwise not so cheap. ”
“Order "into craft reporter visited the jianghan Road pedestrian street, many shops, stores bearing the moutai factory" power of Attorney ". Reporter surprised to find, in these stores, 53 ft moutai list price is $ 1099, many cheaper than shopping malls, tobacco and wine shop. But when a reporter made to customers when buying, one store clerk tableAs shown in "the price is much higher than that now, more than 1600 Yuan. "For reasons that does not match the list price and selling price, account manager explained," we are limited by policies, restrictions, understand? Buy drink maotai, often people know that impossible to buy at this price. "Message displayed in public, for maotai retail prices soaring, maotai has asked the dealer price of 1000 Yuan, against the "limit order" reseller or punitive measures.
However the order was "void". In another shop, for flying moutai list price of $ 1099, salesman said, "how many, how much, a customer can buy a bottle at a time, but in-store out of stock, not knowing when to arrive. "The salesman said further, toBuy it, you will need to contact and their bosses. When contacted the shop boss asking price, is said to each other, "our customers are archives, new customers need to show ID to built archives, (prior) prices not just saying that. "One industry source said," manufacturers provide list price $ 1099, but not to the selling price. "Get the maotai liquorOn a money Bill sold hundreds of thousands of instant, baiwansan ton bulk store on the alleged transfer fee will be $ 50 million "Emperor's daughter does not have to worry about marrying", seems to never have to worry about sales of maotai liquor. But the market price and the ex-factory price difference of thousands of dollars, it is closely related to higher prices and distribution channels. Mao-what sales channels? Profit splitWhere to? Harbin said one staff member of the Office of moutai, manufacturers ship channel is stores and distributors. Includes Harbin more than a total of more than 10 stores, dealers, dealer also does not exist, such as provincial and municipal level difference, manufacturers, shops and dealers of the treatment is the same, directly to get the ex-factory price. To purchase maotai, is currently available from the storeBuy, Distributor. Become a dealer or offer store what you need? Journalists call the moutai Shenyang Office asking offer store conditions, staff said the stores start in August or September of last year to stop the approval, within half a year should be down, "the company has opened direct store itself. "The staff said, if operated stores, you need at least three, $ 4 million in operating funds, the company has to conduct a comprehensive review on its capital, sales network. On the same issue, maotai Harbin Office staff directly to answer, "could not open, opening a shop direct to bring you millions of dollars, if only out of millions of dollars could open, I have opened. "He said that stores a year profit of at least 2 million or 3 millionYuan. Many dealers, "said wuliangye needs funds, maotai needs" is common sense. Chengdu, Chengdu moutai dealer told business daily reporter, national about 2000 moutai dealership, "manufacturer to store goods, generally one or two tons a year, up to three and a half tons. Chengdu store is mostly a ton and a half batch, one and a half tons of 3,000 pounds
diablo 3 power leveling,That is, 3,000 bottles. Limits provided by manufacturers to sell, is simply impossible. "He even said," now three and a half ton batch of moutai stores, the transfer fee will be $ 50 million. "This statement, reporters after confirmation, has not been confirmed, speaking on the transfer of open, whether Mao people knew little of the companies told reporters.Top dealers each bottle of net profit of more than $ 600 in high end liquor sales, total sales chain is in the interest of manufacturers-total distribution-wholesale distribution-City (special dealer)-Terminal outlets (monopoly, supermarket)-consumers. Reserves about 30%~50% of every aspect of the sales profit. If the ex-factory price is set to $ 600, afterCharges referred to consumer price will be in the hands of about $ 1700. But Mao-sales system for the two channels in parallel.
Manufacturer-direct marketing, specialty boutiques-Terminal outlets (monopoly, supermarket, hotel)-consumers total dealer-manufacturer-end retailers (monopoly, supermarket, hotel)-consumers. One on chunxi road within the tobacco hotel, Mao-list price $ 2,080, the salesman said, if customers buy more, sell minimum $ 1900, "the truth and you said, our price $ 1680, a bottle of earn you $ 220. "From which the purchase, after how many class dealer, he said," we all have our own channel, do not disclose. "The city of a large supermarket chainTo blame others, mainly from sugar buy maotai wine company in Sichuan province, about profit margins of about 15%, which is priced at $ 2000 the moutai, cost about $ 1700. The responsible person said, flying Mao in the retail supermarket Basic is "free city", mainly through a store, hotel, group sales. On weekdays, they each store only two bottles, as the knotReconfiguration of the complementary products, rich variety of goods. If you need more, then directly contact adjustable cargo of wine and sugar companies. Head of another supermarket chain said their level from a dealer purchase, a class dealer you purchase directly from the manufacturer. Sugar wine company in Sichuan province said they purchase directly from the manufacturer. Another supermarket chain said that their level from a dealer purchase, levelDealer you purchase directly from the manufacturer. According to a person close to moutai high, now dealer of many, the youngest dealers only from maotai 0.25 tonnes of cargo a year; has two hundred tons of distributors, a little more than 100 tonnes, a 180 ton, top reseller of top wines, 2000 bottles per ton, net profit in each bottle under $ 600 toShang, count down billions of dollars in annual net profit. According to another survey of Chengdu commercial daily reporter, liquor of moutai height, low alcohol and other series products can be divided into three categories of wine, these three product lines, 2010 is high with the highest operating margin of maotai liquor, reaching 79.76%, and low operating margins of maotai liquor for 77.08%, another series of wineIs 48.51%. Reporter's observation of maotai VS direct store distributors under the premise of the ex-factory price does not rise, retail price increases brought huge profits, having gone to the dealer, does not bring additional profit to the moutai Distillery, and allow it to bear the pressure from the Government and public opinion, faced "profit people made pressure themselves carrying" awkwardSituation. Comprehensive interviews for the press in recent days, survey, maotai liquor factory are seeking more direct store. In this regard, vision marketing General Manager Connie wrote an analysis of management consulting companies, involved in distribution channels network of moutai, circulation long in maotai store channel system, stores most of the dealers, and only 1% about direct store, Weak control capacity of manufacturers to distribution channels.
Set up direct store, will help to reduce intermediate links, recycling part of the profits and control terminal market prices. For maotai new direct store plans this year, will it affect the current interests of dealers, a store account manager says, "each have their own equallylives, (the conflict) can't say no, how much hasPoints. "Insiders pointed out that Mao-new direct store, price controls have little effect, mainly in order to enhance the brand image of maotai liquor, helped to fake.
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