129784668263178750_501Local car companies recruit extended mind
China car design was gradually formed its own understanding of the market, turning from design project outsourcing enterprises themselves employ high end designers to join, to create exclusive design style of your business. In January of this year, the then Chief Designer at GM Europe Design Studio Assistant of James Hope switching to Chery Automobile modeling Center in Shanghai as design Director, this is the most recent one jumpGroove to the domestic car companies Western designers. Prior to that in November of last year, Volvo original bide·huobuli Design Director to Vice President of Geely automobile service design. However, this is not the only two companies. Urgent need for transformation and upgrading of manufacturing industry in China, auto industry companies also need to escape from a low level landscape competition, designed in the company's strategic position in growing。 Awakening the design concept design of Shanghai Jiao Tong University School of media and design industrial design director Fu Jiong told the business journal: "the role of design in China is far from played out. The current trend is, design increasingly in conjunction and branding, marketing, companies must make use of design from a macro, in all aspects of business management into the design, improving productionQuality of products and services. "National Institute of a local car companies charge said Chinese understanding of automotive design is a continuous process. Relatively short domestic auto manufacturing history, Chinese people also do not have their own car design concept, understanding of car design also becoming established. In recent years, independent brand car design is impressive, not just before copyingNew car design in foreign countries. Beginning in 2011, JAC, Chery waiting for enterprises stressed that the new cars products designed by your team or company to jointly develop and design
tera power leveling, unlike in previous years when promoting products to the market, likes to emphasize their products are designed by a famous design company in Europe. In a way it can be said that this is local automakers to vehicle styling emphasisImprove, more and more emphasis on the design level output to the corporate brand concept. Looking for exclusive design language more and more of their local car companies to foreigners or overseas assignment, the background designers. "Now
tera gold, many domestic car companies have hired a new Director of design and designers, is closely related to this change and upgrade the domestic car industry, design own carImportant promoter of quality upgrades.
"Fu Jiong told reporters. Maybe Korea carmaker Kia Motors design changes, triggering Chinese car companies to automobile design change of attitude. Kia Motors from cheap no vehicle styling design language of style to gradually with our own brand of language today, and their brain to the designers could not have. Bide·xiruier, One of the three major European car Designer, at the hands of his birth the new beetle, Audi A6, and so on. In 2006, bide·xiruier left for 25 years of Volkswagen, as Chief Designer at KIA, Kia design team bide·xiruier leadership, for the KIA Motors brand DNA is found and the future design of road, defines a unique to KIA's design language. 2008, under the leadership of bide·xiruier
tera power leveling, Kia product design gradually forming between personalization and differentiation. This design style Designer on behalf of the European and Asian cultures successful collision, China domestic auto brands to see the prospects of future vehicle design. Local auto companies also lose interest in design outsourcing. "When you design a car, even if outsourcing to the world famous designDivision, may not be able to create an expression to business demand models, the designers out there it is difficult to understand the true idea of enterprise in a short time. Understanding of the local culture and market is a long-term process, only the term dip in local culture, designers can have a better understanding of the local market needs. "The head of Institute of domestic car companies said.
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